Can I read Marketing management;: A systems perspective (The Wiley marketing series) on EtoBox?

Marketing management;: A systems perspective (The Wiley marketing series) by William Lazer is a business book available to read on EtoBox.

What is Marketing management;: A systems perspective (The Wiley marketing series) about?

xiv, 720 pages 24 cm Includes bibliographical references Part I: The marketing management system -- 1. The systems perspective of marketing -- 2. Marketing in a management setting -- 3. Market opportunities and innovation -- 4. Marketing planning and programming -- 5. Marketing organization and leadership -- 6. Marketing control -- Part II: Decision-making processes and techniques -- 7. The marketing intelligence system -- 8. Marketing decisions: processes and activities -- 9. Marketing decisions: criteria and techniques -- Part III: Designing the marketing mix -- 10. The product-and-service mix -- 11. Product-and-service mix: pricing decisions and strategies -- 12. Distribution mix: channel decisions and strategies -- 13. Distribution mix: physical distribution decision and strategies -- 14. Communications mix: advertising decisions and strategies -- 15. Communications mix: sales management decisions and strategies -- Part IV: Understanding environments and consumer behavior -- 16. Buyer behavior and consumption processes -- 17. Buyer behavior and consumption: demographics and life cycle -- 18. Buyer behavior and consumption: psychological considerations -- 19. Buyer behavior and

Who reads Marketing management;: A systems perspective (The Wiley marketing series)?

Author

William Lazer

Publisher

John Wiley & Sons, Incorporated

Published

1971

Language

EN

ISBN

9780471519850

Category

business

Subjects

Management, Business, Marketing

Updated

2026-03-25