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Can I read Global Brand Strategy : World-wise Marketing in the Age of Branding on EtoBox?
Global Brand Strategy : World-wise Marketing in the Age of Branding by Jan-Benedict E. M Steenkamp is a business book available to read on EtoBox.
What is Global Brand Strategy : World-wise Marketing in the Age of Branding about?
<p>Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.</p><p>What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s
Who reads Global Brand Strategy : World-wise Marketing in the Age of Branding?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jan-Benedict E. M Steenkamp
- Publisher
- Palgrave Macmillan UK Imprint : Palgrave Macmillan
- Published
- 2017
- Language
- EN
- ISBN
- 9781349949946
- Category
- business
- Subjects
- Business, Marketing, Strategic Planning
- Updated
- 2026-03-24
Other editions & translations
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