Can I read The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you on EtoBox?

The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you by Rob Fitzpatrick, (Entrepreneur) is a business book available to read on EtoBox.

What is The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you about?

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak . They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Who reads The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you?

Author

Rob Fitzpatrick, (Entrepreneur)

Publisher

Robfitz Ltd

Published

2013

Language

EN

ISBN

9781386613862

Category

business

Subjects

Fiction, Project Management, Business