Can I read Buying in : the Secret Dialogue Between What We Buy and Who We Are on EtoBox?

Buying in : the Secret Dialogue Between What We Buy and Who We Are by Rob Walker is a nonfiction available to read on EtoBox.

What is Buying in : the Secret Dialogue Between What We Buy and Who We Are about?

"Fascinating ... A compelling blend of cultural anthropology and business journalism." -- Andrea Sachs, Time Magazine "An often startling tour of new cultural terrain." -- Laura Miller, Salon "Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. ... [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum..." -- Publisher's Weekly (starred review) Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are "in control." Or so we're told.In Buying In, New York Times Magazine "Consumed" columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before--creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally,

Who reads Buying in : the Secret Dialogue Between What We Buy and Who We Are?

Author

Rob Walker

Publisher

Random House (NY)

Published

2008

Language

EN

ISBN

9781400063918

Category

nonfiction

Subjects

Marketing, Management, Fiction

Rating

3.63 / 5 (821 ratings)

Updated

2026-03-14