Can I read Managing Strategic Airline Alliances (ashgate Studies In Aviation Economics And Management) on EtoBox?

Managing Strategic Airline Alliances (ashgate Studies In Aviation Economics And Management) by Birgit Kleymann; Hannu Seristö is a book available to read on EtoBox.

What is Managing Strategic Airline Alliances (ashgate Studies In Aviation Economics And Management) about?

Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the

Author

Birgit Kleymann; Hannu Seristö

Publisher

Routledge

Published

2017

Language

EN

ISBN

9781138263758

Subjects

Business, Transportation, Management