Can I read Dimensions of Communication on EtoBox?

Dimensions of Communication by Richardson, Lee, 1940- compiler is a book available to read on EtoBox.

What is Dimensions of Communication about?

xv, 488 pages 24 cm Includes bibliographical references I. Fundamentals of communication -- How communication works / Wilbur Schramm -- Advertising research and an emerging science of mass persuasion / John C. Maloney -- II. Communications, persuasions, and the individual -- Relating the selling effort to patterns of purchase behavior / Robert C. Brooks, Jr. -- Seven principles in image formation / Bardin H. Nelson -- Psychology of communication / Jon Eisenson, J. Jeffery Auer, and John V. Irwin -- Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland -- Message exaggeration by the receiver / Max Wales, Galen Rarick, and Hal Davis -- Behavioral support for opinion change / Leon Festinger -- Learning of tastes / Herbert E. Krugman and Eugene L. Hartley -- Behavioristic approach to communication : a selective review of learning theory and a derivation of postulates / Frank R. Hartman -- III. Mass communications -- What we know about the effects of mass communications : the brink of hope / Joseph T. Klapper -- Some principles of mass persuasion / Dorwin Cartwright -- Information theory and mass communication / Wilbur Schramm

Author

Richardson, Lee, 1940- compiler

Publisher

New York, Appleton-Century-Crofts

Published

1969

Language

EN

ISBN

9780390738905

Subjects

Sociology, Social_sciences