Can I read Advertising as Communication (Studies in Culture and Communication) on EtoBox?

Advertising as Communication (Studies in Culture and Communication) by Gillian Dyer is a nonfiction available to read on EtoBox.

What is Advertising as Communication (Studies in Culture and Communication) about?

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact. Content: BOOK COVER; TITLE; COPYRIGHT; CONTENTS; GENERAL EDITOR'S PREFACE; PREFACE; ACKNOWLEDGEMENTS; INTRODUCTION; 1 THE ORIGINS AND DEVELOPMENT OF ADVERTISING; 2 THE NEW ADVERTISING; 3 THE NEW MEDIA; 4 THE EFFECTS OF ADVERTISING; 5 WHAT DO ADVERTISEMENTS MEAN?; 6 SEMIOTICS AND IDEOLOGY; 7 THE LANGUAGE OF ADVERTISING; 8 THE RHETORIC OF ADVERTISING; CONCLUSION; APPENDIX I; APPENDIX II; APPENDIX III; APPENDIX IV; APPENDIX V; REFERENCES; BIBLIOGRAPHY; INDEX; Abstract: As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact

Who reads Advertising as Communication (Studies in Culture and Communication)?

Author

Gillian Dyer

Publisher

Routledge

Published

1982

Language

EN

ISBN

9780415027816

Category

nonfiction

Subjects

Science, Management, Business