Can I read Financial Services Marketing : An International Guide to Principles and Practice on EtoBox?

Financial Services Marketing : An International Guide to Principles and Practice by Christine Ennew; Nigel Waite; Roisin Waite is a book available to read on EtoBox.

What is Financial Services Marketing : An International Guide to Principles and Practice about?

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Refl

Author

Christine Ennew; Nigel Waite; Roisin Waite

Publisher

Routledge, Taylor & Francis Group

Published

2013

Language

EN

ISBN

9780415521680

Subjects

Business, Economics, Marketing

Updated

2026-03-24