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Can I read Brands and Consumers : A Research Overview on EtoBox?
Brands and Consumers : A Research Overview by Jaywant Singh, Benedetta Crisafulli is a business book available to read on EtoBox.
What is Brands and Consumers : A Research Overview about?
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often
Who reads Brands and Consumers : A Research Overview?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jaywant Singh, Benedetta Crisafulli
- Publisher
- Routledge
- Published
- 2022
- Language
- EN
- ISBN
- 9780429831140
- Category
- business
- Subjects
- Business, Marketing, Management
- Updated
- 2026-03-25
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