Can I read Brands and Brand Management : Contemporary Research Perspectives on EtoBox?

Brands and Brand Management : Contemporary Research Perspectives by Rohini Ahluwalia; Barbara Loken is a nonfiction available to read on EtoBox.

What is Brands and Brand Management : Contemporary Research Perspectives about?

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

Who reads Brands and Brand Management : Contemporary Research Perspectives?

Author

Rohini Ahluwalia; Barbara Loken

Publisher

Psychology Press

Published

2023

Language

EN

ISBN

9781003421320

Category

nonfiction

Subjects

Psychology, Management, Marketing