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Can I read Principles of Marketing, Seventh Canadian Edition on EtoBox?
Principles of Marketing, Seventh Canadian Edition by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts is a business book available to read on EtoBox.
What is Principles of Marketing, Seventh Canadian Edition about?
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Who reads Principles of Marketing, Seventh Canadian Edition?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
- Publisher
- Pearson/Prentice Hall; Pearson Education Canada
- Published
- 2008
- Language
- EN
- ISBN
- 9780132020015
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 4.61 / 5 (23 ratings)
- Updated
- 2026-03-24
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