Can I read Consumer Behavior Tenth Edition on EtoBox?

Consumer Behavior Tenth Edition by Leon Schiffman, Leslie Kanuk, Leon G. Schiffman, Leslie Lazar Kanuk is a book available to read on EtoBox.

What is Consumer Behavior Tenth Edition about?

The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision. New Cases and End-of-chapter Cases. Not only have several new c

Author

Leon Schiffman, Leslie Kanuk, Leon G. Schiffman, Leslie Lazar Kanuk

Publisher

Upper Saddle River, N.J.: Prentice Hall, an imprint of Pearson Education Inc.

Published

2010

Language

EN

ISBN

9780135053010

Subjects

Management, Business, Marketing

Rating

4.69 / 5 (13 ratings)

Updated

2026-03-24