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Can I read Marketing Research : Measurement, Method and Application on EtoBox?
Marketing Research : Measurement, Method and Application by Kent, Raymond A. is a business book available to read on EtoBox.
What is Marketing Research : Measurement, Method and Application about?
With the increase in interest in market research and market research techniques, this text is timely. Marketing Research is fully revised and up-dated to incorporate the effects of market research in industry. It begins by putting market research in context within different types of firms. An analysis of data collection, measurement, and analysis provides the reader with many different techniques from which to choose. Studies and research are used to present and support the techniques. Students
Who reads Marketing Research : Measurement, Method and Application?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Kent, Raymond A.
- Publisher
- International Thomson Business, 1999.
- Published
- 1999
- Language
- EN
- ISBN
- 9781861521552
- Category
- business
- Subjects
- Business, Marketing, Finance
- Updated
- 2026-03-25
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