Can I read Market Oriented Product Innovation : A Key to Survival in the Third Millennium on EtoBox?

Market Oriented Product Innovation : A Key to Survival in the Third Millennium by Knut Holt (auth.) is a nonfiction available to read on EtoBox.

What is Market Oriented Product Innovation : A Key to Survival in the Third Millennium about?

<p>Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.</p>

Who reads Market Oriented Product Innovation : A Key to Survival in the Third Millennium?

Author

Knut Holt (auth.)

Publisher

Springer; Springer US

Published

2002

Language

EN

ISBN

9781402071386

Category

nonfiction

Subjects

Management, Business, Technology