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Innovation : Driving Product, Process, and Market Change by Edward Baer Roberts is a business book available to read on EtoBox.

What is Innovation : Driving Product, Process, and Market Change about?

<p><P>Innovation represents the most important articles on the topic of innovation and features contributions from some of the world's top experts including Jordan J. Baruch, John Seely Brown, Anil Khurana, Constantinos Markides, Marc H. Meyer, Michael E. Porter, James Brian Quinn, Edward B. Roberts, Stephen R. Rosenthal, Harbir Singh, Robert I. Sutton, Karl Ulrich, James M. Utterback, Eric A. von Hippel, and others.</p> <h3>Booknews</h3> <p>Roberts (technology management, MIT's Sloan School of Management) presents a collection of 12 articles, previously published in the </MIT Sloan Management Review/> between 1993 and 2002, and written by 20 of the world's top experts in innovation. The articles explore the key managerial issues of the innovation process, including the critical behavior which must occur within a firm to conceive and implement technological and market changes; collaboration with external partners to achieve innovative changes; and ways in which software, user communities, and innovation families can facilitate the innovative process. For academics and managerial leaders. Annotation c. Book News, Inc., Portland, OR (booknews.com)</p>

Who reads Innovation : Driving Product, Process, and Market Change?

Author

Edward Baer Roberts

Publisher

John Wiley and Sons

Published

2002

Language

EN

ISBN

9780787962135

Category

business

Subjects

Economics, Management, Business

Rating

5 / 5 (1 ratings)

Updated

2026-03-14