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Imagine : How Creativity Works by Jonah Lehrer is a science book available to read on EtoBox.

What is Imagine : How Creativity Works about?

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative types, Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. Its a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsiders perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. Youll learn about Bob Dylans writing habits and the drug addictions of poets. Youll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing mo

Who reads Imagine : How Creativity Works?

Author

Jonah Lehrer

Publisher

Houghton Mifflin Harcourt Publishing Company

Published

2012

Language

EN

ISBN

9780547386072

Category

science

Subjects

Psychology, Fiction, Self Help

Rating

3.75 / 5 (24,811 ratings)

Updated

2026-03-14