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Serious Creativity: How to be creative under pressure and turn ideas into action by De Bono, Edward, 1933-2021, author is a book available to read on EtoBox.

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viii, 472 pages : 22 cm If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring Includes index The need for creative thinking -- Lateral thinking tools and techniques -- The application of creative thinking -- Appendices. The lateral thinking techniques -- Notes on the use of the lateral thinking techniques -- Harvesting checklist -- Treatment of ideas checklist

Author

De Bono, Edward, 1933-2021, author

Publisher

Penguin Random House

Published

2015

Language

EN

ISBN

9780091939700

Subjects

Psychology, Social_sciences