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ABSTRACT The present study was undertaken to assess the level of customer satisfaction in shopping malls of Udaipur. The study was conducted in 3 shopping malls with a sample of 90 customers. Questionnaire technique was used for data collection. Frequency, percentage and mean percent score were used to analyse data. Overall, the customers were mostly satisfied with the mall attributes and very few of them were either on the extremes of satisfaction or dissatisfaction. The factors which matter the most

Author

TJPRC Publications

Language

EN