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What is PESTEL Analysis for Business Strategy about?

The PESTEL analysis is a comprehensive tool used to evaluate external macro-level factors affecting a business, including Political, Economic, Social, Technological, Ecological, and Legal aspects. It helps companies like Apple identify risks and opportunities in their environment, such as trade tensions, economic changes, and consumer behavior. Conducting a PESTEL analysis allows organizations to strategically adapt to their external environment and achieve their objectives.

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