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Amul was founded in 1946 as a dairy cooperative in Anand, India. It procures milk from millions of rural producers and manufactures and distributes milk and dairy products. Amul has pursued a strategy of cost leadership through farmer orientation, technology adoption, and efficient operations. It focuses on its core dairy business and uses concentric diversification to introduce new product lines targeting various customer segments. Amul leverages technology, effective logistics and procurement practices, a

Author

Jayendra Vadrevu

Language

EN