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What is Evolution of Capitalism: From Managers to Customers about?
The passage discusses three eras of modern capitalism: managerial capitalism from 1932-1976, shareholder value capitalism from 1976-present, and a proposed shift to customer-driven capitalism. It argues that focusing solely on maximizing shareholder value has not benefited shareholders and that businesses should aim to maximize customer satisfaction instead, as customers are the primary purpose of business. Maximizing both customer satisfaction and shareholder value simultaneously is not possible. The passa
- Author
- Shashankawasthi007
- Language
- EN