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What is Cultivation Theory and Its Critiques about?

This document discusses several theories of how mass media affects audiences: 1. Cultivation Theory proposes that heavy television viewers develop a worldview shaped by what they see on TV and perceive reality differently than light viewers. 2. Limited Effects Model suggests that media is effective at transmitting information but not changing attitudes, and that audiences have pre-existing opinions. 3. Mainstreaming holds that life experiences moderate cultivation effects, with demographic differences

Author

Abdul Moeez

Language

EN