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What is New-Luxury Market Dynamics Explained about?
1. Trading up refers to consumers purchasing higher-priced premium products and brands across many consumer categories. There are now three distinct types of "new luxury" products: accessible superpremiums, old luxury brand extensions, and masstige goods. 2. Accessible superpremiums are low-cost items priced much higher than conventional options. Old luxury brand extensions offer lower-priced versions of traditionally expensive luxury brands. Masstige goods command a premium over typical products but are
- Author
- ethernalx
- Language
- EN