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Predictive Modeling of Viewer Migration Analyzing The Shift From by Shubhangi m Porje is a document available to read on EtoBox.

This study investigates the shift from traditional cinema to Over-The-Top (OTT) platforms in urban India, highlighting the growing preference among younger audiences and creative professionals. A survey of 72 participants revealed that factors such as content diversity and perceived industry impact drive this migration, while a decision tree model was used to predict viewer preferences. The findings suggest that positive attitudes towards OTT and content richness are more influential than demographic factor

Author

Shubhangi m Porje

Language

EN