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Chain vs. Independent Hotels: Sales Study by Nguyen Manh is a document available to read on EtoBox.
This exploratory study compares the international sales performance of chain-affiliated hotels versus independent hotels in Italy, revealing that chain hotels, particularly international brands, attract more foreign demand. The research, based on a survey of 148 hotels across 21 destinations, introduces a new metric called Foreign market Per Available Room (FmPAR) to benchmark hotel sales abroad. Findings indicate that three-star chain hotels perform better in attracting international guests, especially in
- Author
- Nguyen Manh
- Language
- EN