About this document
Report Final by dkumar.1412 is a document available to read on EtoBox.
This project report presents an analytical study on consumer behavior toward online shopping in Kangra district, H.P., focusing on factors influencing consumer attitudes and barriers faced during online shopping. The research indicates that while younger consumers are more attracted to online shopping, concerns about security and product quality remain significant barriers. The findings aim to assist online retailers in developing effective strategies to enhance e-commerce engagement in India.
- Author
- dkumar.1412
- Language
- EN