About this document
Subscription Trends for Femina & Filmfare by Manasvi Rao is a document available to read on EtoBox.
The document presents a research study on the subscription penetration of Femina and Filmfare magazines in Rajkot, revealing that 71% of previous subscribers expressed interest in renewing their subscriptions. It highlights the significance of media in India, the challenges faced by the newspaper industry, and the future scenario of media consumption. The findings and suggestions from the study aim to assist Bennett, Coleman & Co. Ltd. in enhancing the awareness and reach of their publications.
- Author
- Manasvi Rao
- Language
- EN