Opening book details…
Can I read Social marketing on EtoBox?
Social marketing by Michael T. Ewing is a business book available to read on EtoBox.
What is Social marketing about?
Examining the 'how' and the 'why' of this growing trend in marketing, this text offers an overview of recent global developments in social marketing, a study comparing the effectiveness of a CRM programme with that of 'ambush' advertising, a case study of charity marketing, & much more.
Who reads Social marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Michael T. Ewing
- Publisher
- Best Business Books, c2001.
- Published
- 2001
- Language
- EN
- ISBN
- 9780789017178
- Category
- business
- Subjects
- Business, Management, Finance
- Updated
- 2026-03-25
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