About this document

1 SM by Salwaa Almira is a document available to read on EtoBox.

Flocus, a sustainable textile company, aims to enter the Indonesian market by leveraging its kapok fiber products through a B2B business model to enhance profitability and establish a local supply chain. The study analyzes market segmentation, size, growth, and cultural factors impacting marketing strategies, utilizing SWOT and PESTLE analyses for strategic planning. The findings suggest targeting middle to large companies in Indonesia due to limited competition and the purchasing behavior of smaller firms.

Author

Salwaa Almira

Language

EN