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SBUP 24-26 - Essentials of MM - 02 Marketing Environment by ratharva333 is a document available to read on EtoBox.

What is SBUP 24-26 - Essentials of MM - 02 Marketing Environment about?

The document discusses the marketing environment, highlighting the importance of analyzing micro and macro-environmental factors that affect marketing management. It introduces tools such as PESTLE and SWOT analyses to assess these factors and their impact on industries and companies. Additionally, it outlines various political, economic, socio-cultural, technological, legal, and environmental factors that can create opportunities or threats for businesses.

Author

ratharva333

Language

EN