Can I read TAM and TPB in Internet Banking Adoption on EtoBox?

TAM and TPB in Internet Banking Adoption by Mihaela Ganciu is a document available to read on EtoBox.

What is TAM and TPB in Internet Banking Adoption about?

This document discusses a study that combines the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) to understand factors influencing consumer adoption of internet banking. The study investigates how perceived usefulness, perceived ease of use, subjective norm, attitude, and perceived behavioral control impact use of internet banking. A survey was conducted and results supported the hypothesis that these factors from TAM and TPB can predict consumers

Author

Mihaela Ganciu

Language

EN