Can I read Shopee Pay Later and Impulse Buying Insights on EtoBox?
Shopee Pay Later and Impulse Buying Insights by thungan2004nttn is a document available to read on EtoBox.
What is Shopee Pay Later and Impulse Buying Insights about?
This study investigates the impact of perceived convenience, benefits, and risks on impulse buying behavior among students using Shopee Pay Later. The findings indicate that while convenience and benefits have an insignificant effect, perceived risk significantly influences impulse buying behavior. Overall, the research concludes that these factors collectively affect impulsive purchasing decisions in the context of online shopping.
- Author
- thungan2004nttn
- Language
- EN