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Emotions in Marketing Strategy Insights by Hải Yến Trương is a document available to read on EtoBox.
What is Emotions in Marketing Strategy Insights about?
The document discusses how emotions play a role in marketing strategy and consumer behavior. It outlines how marketers design products and services to arouse positive emotions or reduce negative ones in consumers. It also discusses how emotional content in advertising can enhance attention, memory, and brand preference.
- Author
- Hải Yến Trương
- Language
- EN