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Consumer Preferences for Big Bazaar by Kunal Kumar is a document available to read on EtoBox.

What is Consumer Preferences for Big Bazaar about?

This document discusses a project report on consumer preferences towards Big Bazaar stores and an observational study of store layouts. It includes a SWOT analysis of Big Bazaar, identifying strengths like brand equity and state-of-the-art infrastructure, but also weaknesses like inconsistent item availability. Research found preferences for apparel, grocery, and home items. Most customers cited location and promotional schemes as important factors. The study observed customer traffic in different departmen

Author

Kunal Kumar

Language

EN