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What is Understanding Customer Value Management about?

CVM (Customer Value Management) may be a better approach than CRM for companies to customize their offerings to individual customers in an effective and efficient way. CVM focuses on determining which customers have the potential for a profitable long-term relationship based on their lifetime value, which is calculated by multiplying the average value of transactions, number of transactions per year, and number of years of loyalty.

Author

Rohan Jain

Language

EN