About this document

Marketplace Live Simulation Guide by Shkpk is a document available to read on EtoBox.

This document provides information about the Marketplace Live simulation that students will participate in as part of an MGMT 311 marketing course. It outlines how to sign up for the simulation, purchase a license, and view demonstrations. It also describes the schedule of 6 quarters for the simulation and tips for participation. Performance will be evaluated based on a balanced scorecard assessing financial, market, and marketing effectiveness metrics. Students will make quarterly decisions about setting u

Author

Shkpk

Language

EN