About this document
Balancing Customer Acquisition and Retention by Lê Thị Hồng Trà is a document available to read on EtoBox.
The document investigates balancing customer acquisition and retention efforts when demand is time-varying. It models the problem as a queueing network and derives a fluid approximation to determine optimal stationary staffing levels. Applying the approach to advertising campaigns and clinical settings, it finds the policies maximize throughput while balancing customer types more effectively than stationary methods like square-root staffing.
- Author
- Lê Thị Hồng Trà
- Language
- EN