About this document
Billboard Ads and Student Buying Behavior by Rose Ann Manalaysay is a document available to read on EtoBox.
This document summarizes several previous studies related to the topic of advertising and its effects. It describes studies that examined the effectiveness of magazines and billboards in promoting certain products and influencing consumer behavior. It also outlines research that looked at how advertising from companies like Philip Morris and Nescafe impacted brand awareness and purchasing among youth and students.
- Author
- Rose Ann Manalaysay
- Language
- EN