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The document outlines the syllabus for a Retail Management course for 5th B.Com students, covering various modules such as the introduction to retailing, retail strategies, store management, retail pricing, and emerging trends in the retail industry. It highlights the characteristics and functions of retailing, the differences between organized and unorganized retailing, and various retail formats. Additionally, it discusses concepts like the Wheel of Retailing and the Retail Life Cycle, providing insights

Author

khushiishwar999

Language

EN