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Kids as Stealth Influencers by Nathan Beer is a document available to read on EtoBox.

This article discusses how companies are increasingly enlisting teenagers with large social media followings, known as "influencers", to promote products through stealth marketing. These teenagers are offered incentives like free products or small payments in exchange for posting sponsored content to their social media feeds without labeling it as advertising. While effective at reaching young audiences, this practice raises ethical issues around covert advertising and the commercialization of personal soci

Author

Nathan Beer

Language

EN