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Korean Culture by cel king is a document available to read on EtoBox.

This research proposal examines the influence of Korean culture on the food consumption behavior of Millennials and Generation Z in Camarines Sur, Philippines. It aims to identify behavioral intentions regarding food choices, determine how Korean food culture relates to marketing attributes, and examine the interdependency between Korean culture and the food consumption of these generations. The study uses a descriptive research design with quantitative analysis and correlation. 500 respondents will be surv

Author

cel king

Language

EN