About this document
Teenagers by Ayush Rai is a document available to read on EtoBox.
This document summarizes a study on the buying behaviors of urban and rural consumers when shopping at malls. It provides background on shopping malls and discusses previous literature that has examined factors influencing consumer shopping behaviors and mall patronage. The study aims to analyze and compare the attitudes of urban and rural consumers in Trivandrum district, India towards shopping malls. It puts forth a hypothesis that there is no significant difference in the attitudes of consumers from urba
- Author
- Ayush Rai
- Language
- EN