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Trust and Loyalty in YouTube Premium Users by Sri Nurhayati is a document available to read on EtoBox.

What is Trust and Loyalty in YouTube Premium Users about?

The document analyzes the effect of customer trust and loyalty on customer retention of YouTube Premium users who are students in DKI Jakarta. It finds that customer trust and loyalty both have a positive and significant influence on customer retention, each explaining 27.5% of the variation in customer retention.

Author

Sri Nurhayati

Language

EN