About this document

AI Opportunities in Ho Chi Minh Hotels by Prathab Vimal is a document available to read on EtoBox.

This thesis explores the opportunities of Artificial Intelligence (AI) in enhancing customer services within the hospitality industry, specifically focusing on hotels in Ho Chi Minh City, Vietnam. Through quantitative research and surveys, it identifies customer preferences and perceptions regarding AI applications, revealing a general openness to AI but a preference for human interaction. The findings suggest that while AI has the potential to improve service efficiency, further research is needed to bette

Author

Prathab Vimal

Language

EN