Can I read Extended Self: Landmarks & Identity on EtoBox?
Extended Self: Landmarks & Identity by sdmga is a document available to read on EtoBox.
What is Extended Self: Landmarks & Identity about?
The document discusses how consumers develop self-concepts through their self-esteem, real and ideal selves, and social roles or identities. It explains that consumers compare themselves to social and cultural ideals, and use products and consumption to help achieve or express their ideal selves. The self is also shaped by how consumers imagine others see them and their desire to manage impressions. Gender further influences self-concept through socialization into cultural expectations of masculine and femi
- Author
- sdmga
- Language
- EN