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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th Edition Access Today by etdsgncqz947 is a document available to read on EtoBox.
What is Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th Edition Access Today about?
The document is a comprehensive guide on strategic brand management, detailing the processes of building, measuring, and managing brand equity. It is organized into six parts, covering topics such as brand strategy development, marketing program design, brand performance measurement, and sustaining brand equity. The content includes various chapters that explore the intricacies of branding in both traditional and digital contexts.
- Author
- etdsgncqz947
- Language
- EN