About this document
Understanding Consumer Learning Processes by Tiến Phạm is a document available to read on EtoBox.
This document discusses consumer behavior and learning. It is a presentation by Thai Dam Huy Trung from the National Cheng Kung University in Taiwan. The presentation covers the nature of learning, types of memory and their role in learning, and the different processes underlying high- and low-involvement learning. It provides conceptual models of consumer behavior and internal influences, and describes classical conditioning, operant conditioning, iconic rote learning, vicarious learning, and analytical re
- Author
- Tiến Phạm
- Language
- EN