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Can I read Influencing Shopper Decisions : Unleash the Power of Your Brand to Win Customers on EtoBox?
Influencing Shopper Decisions : Unleash the Power of Your Brand to Win Customers by Rebecca Brooks and Devora Rogers is a nonfiction available to read on EtoBox.
What is Influencing Shopper Decisions : Unleash the Power of Your Brand to Win Customers about?
Praise for Influencing Shopper Decisions 2 Title Page 6 Copyright Page 7 Contents 8 Foreword 12 Acknowledgements 16 List of Figures 18 List of Tables 20 01 Redefining the Shopper Journey for the First Time 22 The Internet Changed Everything 22 Where We Started 23 Getting Our First Shot 28 Our Baby Named ZMOT 35 Key Takeways 39 References 39 02 The Hidden Danger of Brand Narcissism 42 Questioning the Questions 43 Market Research Origins 45 The Emergence of Consumer Choice 47 The Rise of Brands and Brand Identity 48 Measuring Persuasion, Involvement, and Salience 50 Digital Media Changes the Shopper Journey 51 Brand Loyalty Measured: Net Promoter Score 53 The Emergence of Brand Narcissism 54 Key Takeways 56 References 57 03 The Age of Shopper Promiscuity 58 Driven by Innovation 60 Driven by Unlimited Access 62 Driven by the Need for Expression 65 Driven by Reprioritization 66 Key Takeways 68 References 68 04 The Shopper DIAL 70 The Correct Research Audience? 70 Defining Shopper Promiscuity 73 The Facets of Shopper Promiscuity 77 DIAL Demographics 79 What the Shopper DIAL Tells Us 83 Key Takeways 85 References 85 05 Source Usage: A New Metric for Changing Shopper Behavior 86 Why Sourc
Who reads Influencing Shopper Decisions : Unleash the Power of Your Brand to Win Customers?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Rebecca Brooks and Devora Rogers
- Published
- 2022
- Language
- EN
- Category
- nonfiction
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