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Chapter Six discusses the importance of pricing within the marketing mix, emphasizing its role as a revenue-generating element and a strategic tool in decision-making. It outlines various pricing objectives, international pricing factors, and strategies, including price standardization and export quotation terms, which are essential for navigating global markets. Additionally, it covers export credit terms and the concepts of transfer pricing, bartering, and counter trading in international transactions.

Author
tewabe bayih
Language
EN