About this document
دور التسويق الإلكتروني في السياحة by Boss Oussama is a document available to read on EtoBox.
The study aims to show the importance of tourism agencies adopting modern methods like the internet in their marketing practices to develop their market share. A survey was distributed to 17 tourism agencies in Chlef province, Algeria. The results showed that e-marketing has a statistically significant impact on market share and contributes to accessing new market segments.
- Author
- Boss Oussama
- Language
- EN